INTRODUCTION: The terms contained in this document (Standard Promo Terms) apply to the Easy Millions Promo offer, available on Etisalat Network, through the organizer’s platforms, and together with any applicable specific Promo terms, set out on the subscription web landing page for this Promo.

These Terms and Conditions form a legal agreement between all participating customers and the Organizer and can only be amended by the Organizer. By participating in the Easy Millions Promo, all participating customers are indicating that they accept and agree to be bound by the Rules therein.


  2. 1.1. Etisalat Nigeria


2.1. “Easy Millions” (hereinafter referred to as the “Promo”)

  1. 3. LOCATION

3.1. Federal Republic of Nigeria


4.1. The Promo will run for 90 days starting from 1st of February to 1st of May 2017. Please check online at http://www.easymillions.ng or call Etisalat Customer Service on “200”) for more details.



278 (hereinafter the “Short Code”)
200 (hereinafter the “Etisalat Customer Service number ”)



6.1. All participants acknowledge and agree that they have read carefully and have fully understood these terms and conditions, which is available on the official Promo website http://www.easymillions.ng

Any further updates and/or amendments to the terms and conditions will be communicated to the participants through the official Promo website - http://www.easymillions.ng

6.2. All Etisalat Nigeria active customers can participate in the Promo (see Eligibility Clause below).
The Mobile numbers (MSISDNs) of such active customers will automatically qualify to participate in the lucky draw.

6.5. By sending a Keyword or any SMS to the Promo Short Code, and further confirming subscription request, (charged at N100 for simple subscription users, N100 for fast track 2 users and N100 for the fast track 3 users; tax included) the participants give their consent and complete acceptance and full understanding of these Terms and Conditions and agree

6.5.1. To receive SMS communication from the Organizer on their mobile phones relating to the Promo

6.5.2. To receive SMS, communication/advertising offers from the Organizer during the Promo or after the end of it

6.5.3. To be included in programs and Communities created by the Organizer with the data gathered during the Promo or after the end of it.

6.6. The Organizer reserves the right to cancel or amend the offer and these Terms and Conditions at any time. Any changes will be posted online at http://www.easymillions.ng and will also be available to the public by calling the Etisalat designated Customer Service number.

6.6.1. In the event of dispute regarding the Terms and Conditions, conduct, results, and all other matters relating to the Promo terms, the decision of the Organizer shall be final

6.7. This Agreement will remain in full force and effect while the Organizer provides the Promo (not taking into account temporary suspensions of the Promo for operational reasons e.g. for repairs, planned maintenance or upgrades.

6.8. The Organizer reserves the right to extend the Promos duration whenever business deems it appropriate.


7.1. The following are eligible to participate:

7.1.1. Natural persons (Excluding staff employed by Etisalat for the entire duration of the Promo, and also their immediate family members and spouses, also Direct Business partners - who are directly involved in running Etisalat's Business Operations), who are customers of the Organizer during the period of the Promo.
If the winner is under 18 years of age, then at the date of delivering the prize, the winner's guardian must appear to collect the prize having his/her ID as well as a certification proving that he/she is the guardian.

7.1.2. Legal persons bearing an active contract of delivery of telecommunication services with the Organizer for the duration of the Promo. The authorized signatory of the legal person shall be entitled to receive the award.

7.2. The Organizer reserves the right to disqualify any entrant if it has reasonable grounds to believe the entrant has breached any provision of the Terms and Conditions.

7.3. By participating in the Promo, entrants hereby warrant that all information submitted is true, current and complete.


8.1. Information about The Promo participants’ records, shall be available through the Etisalat Customer Service.
Winners’ details shall be available on the official Promo website - http://www.easymillions.ng (see section 8 for accessible information)

8.2. Each participant can opt out of the Promo and stop receiving any information about the Promo by sending an SMS with keyword "STOP" to the Promo Short Code or call the Etisalat Customer Service number and request to opt out from the Promo. If afterwards the participant chooses to send a new SMS message to the Short Code, he/she will again be considered as a participant in the Promo

8.3. If the Promo is terminated, the Organizer will publish a message to this effect via the official resources of the Promo - http://www.easymillions.ng

8.4. Interruption or early termination of the Promo shall not release the Organizer from its obligation to give out already awarded prizes and fulfill other accrued required duties, except where the termination or interruption of the Promo was as a result of events which are not under the Organizer's control.

8.5. The Organizer of the Promo will not release personal information about participants to any third persons unless required to do so by law or in order to comply with government entities in Nigeria and in accordance with section 14 of the Terms and Conditions.

8.6. The Organizer reserves the right not to enter into written negotiations or otherwise contract with the participants of the Promo other than in accordance with the Terms and Conditions or in accordance with the requirements of the current laws of Nigeria.


9.1. To participate in the Promo the customer must send the keyword "SUB" or “WIN” or any SMS containing any keyword (apart from "STOP", “HELP”, “INFO”) to the Short Code 278.
Participants will be able to register in the Promo by further confirming their subscription with a specified keyword (at a charge of N100/level/day for each of the big prize points categories i.e. N100 for the simple subscription (i.e. X points), N100 for the category 2 subscription (X +Y points) and N100 for the category 3 subscription (X + Y + Z points) per day; tax incl.)
All the points collected by a subscriber allows him/her to enter an extra daily draw of N50,000 Prize, weekly draw of N1,000,000 and jackpot prize draw of N10,000,000 & above, with points equal to the charging events..

9.2. Once subscribed, the Promo system will perform an automatic subscription for each participant.

9.3. A customer can subscribe to the service via the following way:

9.3.1. By sending an SMS with the advertised keywords or any keywords except “STOP”, “HELP”, “INFO”, “POINTS” to The Promo Short Code and confirming his participation.

9.3.2. Additional opt-in methods could be added during the Promo duration such as USSD, IVR, and Mobile App.

9.3.3. If a participant has subscribed to the daily premium journey for the big (Easy Millions number) prizes, then the participant will receive an SMS on a daily basis, for the remaining days of the Promo, informing him/her that his/her phone number was automatically participated for the specific day, weekly and big Jackpot prize.
One can subscribe to Category 1 prize points or to all 3 category prize points (fast track) at a cost of N100 per category.

9.4. Once the participant successfully enters the Promo he/she will receive a welcome message, following each and every day, participant will receive one, two or three messages informing the points he collected for all prizes.

Messages might come in the wrong order due to network delivery issues but at no circumstance will a subscriber lose his points.

9.5. According to the participant's interaction with the Promo, different incentives will be promoted via SMS.
Promo SMS teasers will be sent to participants according to availability of technical capacity, stability and generally accepted resting hours of the day.

9.6. Prize break down:

9.6.1. Guaranteed Prizes (instant win)

Daily prizes: N50, 000 each for one winner
Weekly Prize: N1, 000,000 for one winner (requires a minimum of 5 checks for qualification)

9.6.2. End of the Promo (Jackpot) prize:

N10,000,000 plus jackpot draw prize (the jackpot starts at N10,000,000, and grows throughout the 90-day duration of the promo).
Participants must perform at least 15 premium checks-subscriptions in order to enter the jackpot draw.
However, in the last month of the Promo, participants that have not reached the required minimum checks qualification criteria,
will be given the option to send as many SMS’ to 278 as they like, in order to comply with the 15 premium checks requirement.
Each Naira paid by the customer throughout the Promo is equaled with 1 draw participation for guaranteed and jackpot prizes draws.
N100 = 100points = 1 check subscription


10.1. Days are defined from 00:00:01 hours until 23.59.59 hours

10.2. Draws would take place as follows:

10.2.1. Easy Millions Number Prizes:
Daily Prizes (1 winners of N50,000 each): Everyday for 90 days starting one day after the promo launch and finishing one day after the promo end date. On each daily draw, eligible draw participants will be the subscribers that participated on previous day.
Weekly Prizes (1 winner of N5,000,000): Every week for 3 months.
10.2.2. End of the Promo (Jackpot) prize:

N10,000,000 plus jackpot draw prize (the jackpot starts at N10,000,000, and grows throughout the 90-day duration of the promo). Participants must perform at least 15 premium checks-subscriptions in order to enter the jackpot draw.

10.3. All winners will be notified by Etisalat Customer Service representative via a phone call to their Etisalat Mobile number. The name and initials, or name of the organization, of the winners may be announced by newspaper ads, or announced via SMS to all participants or posted on the Promo web site. A participant will not be considered a winner unless officially notified by Etisalat via a phone call to their Mobile number.


11.1. All prize winners of the bigger prize categories will be awarded their prizes (first with a Big Cheque and a confirmation letter) at a formal prize presentation event, which will be attended by the Promo organizer, Etisalat and Promo regulatory officials at a location decided and communicated by Etisalat Nigeria before the award date.
(Winners of N100,000 cash and below are not required to attend the prize presentation event, they will be issued a certificate)
Actual Prizes will be paid (via bank transfer) to an account given by the participants / winners before or by the last day of the month following the end of the Promo.

11.2. The exact date and place of prizes presentation shall be published on the official Promo website - http://www.easymillions.ng

The winners will be contacted by Etisalat. The winners must confirm in writing or sign a simple agreement that they are the legal holder of the subscription and that they are entitled to the prize and shall fulfil all the necessary documentation requirements by the Organizer.
All winners must provide identification documents in order to receive the prize. Prizes may be received by a representative of the winner by proxy upon written confirmation from the winner.

11.4. By participating in the Promo, the winners agree that any of their data, including names, surnames, photos and video images, can be used by the Organizer for advertising purposes with no prior consent of the winner and free of charge.

11.5. Winners must claim the prizes as described in articles 10.1, 10.2, 10.3. Non-claimed prizes for a period of 6 months after the date the winner was notified will not be awarded.

11.6. Decisions made by the Organizer would be final. Prizes are not transferable.


12.1. The Organizer accepts no responsibility whatsoever for, including without limitation, any error, omission, interruption, defect, delay in operation or transmission, communications line failure when it is not under its direct control and execution.

12.2. The Organizer reserves the right to, whenever deemed necessary, temporarily suspend the Promo for operational reasons (e.g. for repairs, planned maintenance or upgrades). The Organizer will restore the Promo as soon as possible after any temporary suspension period, if/when applicable.

12.3.The Organizer advises participants to use caution and play responsibly when participating in the Promo at all times.


13.1. Participants understand and agree that they participate in this Promo at their own risk and will, and have not been coerced in any manner to enter the Promo.

13.2. The Organizer makes no warranty, implied or express, that any part of the Promo will be uninterrupted and error-free.

13.3. Neither the Organizer nor any of its directors, employees, agents or suppliers shall accept any responsibility for any damage, loss, injury or disappointment suffered by any entrant participating in the Promo or as a result of accepting the prize.

13.4. The Organizer is not responsible for any problems or technical malfunction of the mobile network or lines, computer on-line systems, servers, providers, computer equipment, software failure, email or entry which may occur on account of technical problems or traffic congestion on the Internet, telephone lines or at any web site, or any combination thereof, including any injury or damage to entrant's or any other person's computer or mobile telephone related to or resulting from participation or downloading any materials in the Promo.

13.5. By entering the Promo, participants agree that no claim relating to such losses or injuries (including special, indirect and consequential losses) shall be asserted against the Organizer, its parent companies, affiliates, directors, officers, employees or agents from any and all losses, damages, rights, claims and actions of any kind resulting from acceptance or user of any prize, including without limitation, personal injuries, death and property damage.


14.1. . By acceptance of their respective prizes, the winners authorize the use by Etisalat/ the promo organizer, of their names, photographs and images in any Promo demonstration relating to the Promo with no prior consent of the winner and free of charge.

14.2. Participants agree that if they win a prize then their first name and the first letter of their last name will be published for informational purposes only.


In any cases of disagreements, participants can present their complaint to the Organizer or Etisalat Nigeria, and if the issue is not satisfactorily resolved, such disagreement will be escalated to the applicable Promotions and Communications regulatory bodies or further presented before a court of competent jurisdiction in Nigeria.

15.1. This Promo is governed by the laws of Nigeria and is also certified and licensed by the National Lottery Regulatory Commission and Nigerian Communications Commission; any dispute would be governed by the Laws of Nigeria. Any further updates and amendments to terms and conditions would be communicated through the official Promo website - http://www.easymillions.ng

15.2. In line with enabling tax legislations, Etisalat Nigeria is obliged to deduct a withholding tax of 10% and remit same to the Inland Revenue Service.